Covers for all themes and seasons.
All-new sections and lifestyle features, incorporating news, travel, interviews, buying guides and taste tests.
Every issue contained a minimum of five new recipe features, including one from Jamie with the remainder commissioned from his team of food stylists and the UK's best food writers and chefs. This one was created for Jamie's Christmas story, tying in the produce available near his Essex home.
The relaunch involved making sure every page offered maximum editorial value, while respecting and maintaining the magazine's original and much-loved idiosyncratic design values.
Each issue included one in-depth Way to Go travel feature.
All recipe features were created and planned in-house, paying particular attention to seasonality, sustainability and ease of use, in line with the Jamie brand.