MAGAZINE RELAUNCH x JAMIE OLIVER LTD

Working directly with Jamie Oliver and his team to redesign this monthly food, travel and lifestyle title to a tight deadline, and in a highly competitive media market. The magazine's overhaul ran from market and readership research and analysis, to rethinking the entire editorial proposition and presentations of creative concepts to the client (Jamie Oliver Ltd) and its European partners.

PLANNING JAMIE MAGAZINE'S RELAUNCH – SECTION, PAGE AND STYLE CONCEPTS BEING PREPARED FOR PRESENTATION TO THE CLIENT

THEMING AN ISSUE TO ALIGN WITH JO LTD'S 5 INGREDIENTS: QUICK AND EASY CAMPAIGN – REFLECTED IN THE CONTENT PROMOTED ON THE COVER AND JAMIE'S MAIN RECIPE FEATURE PLANNED AND COMMISSIONED FOR THAT MONTH.

PUTTING AN ISSUE TOGETHER; EXPERIMENTING WITH THE RUN OF MAGAZINE.