SWITZERLAND TOURISM x SUITCASE

Director of a major brand partnership between Visit Switzerland and SUITCASE. Covering print, digital, social and podcast platforms, plus events, the campaign was headlined by Visit Switzerland's investment in a 360 print integration with SUITCASE's award-winning independent magazine.

Initial brief for concept, which included a sponsored sleeve, a supplement promoting swiss cities, and editorially independent magazine content anchored in the themes of spring, craft and creativity.
Brief for creative concept
Brief for creative concept
final sleeve, cover and supplement below.
suitcase vol.37 – the "craft" issue
suitcase vol.37 – the "craft" issue