WOOLMARK x COUNTRY STYLE MAGAZINE
The Woolmark Company asked Australian Country Style magazine to help inspire more people to discover the possibilities of wool. Worked within NewsLifeMedia content team on creative concepts and as copy lead. The result was a multi-platform campaign that incorporated a sponsored gatefold and native advertising content in the print title, social media and a pop-up at Sydney's iconic Royal Easter Show which included a yarn-bombed 1950s caravan, fashion shows, art installations and hands-on workshops.